Video Examples

Here you’ll find content guidance for specific types of videos, as well as examples from Seattle Children’s, Boston Children’s Hospital, Cleveland Clinic, Focus Forward Films, The Girl Effect, The New York Times and St. Jude Children’s Research Hospital.

Instructional/Patient Education

Instructional pieces support  patient care by educating the patient, parent/guardian, or caregiver about a condition or treatment.

With these videos, it is important to:

  • Emphasize what to do instead of what not to do.
  • Show the desired behavior (use close-up shots of the action with a voice-over explaining the steps).
  • Use clear, direct and easy-to-understand language.
  • Address real-life situations.
  • Show people that look like your learner (culturally appropriate).
  • Make sure screen text is easy to read.
  • Write a complete script prior to production – someone from our patient information team should review the script for brevity, clarity and reading-level appropriateness.

Examples:

Informational

Informational pieces should be concise and visually compelling. Interview subject may speak directly to the camera. These videos may be of interest to both to a specific patient population as well as the general public. Use visuals: a 3D model, x-rays, MRI scans anything that visually demonstrates what the condition is or does.

Examples:

Documentary/ Personal Patient Story (first person)

These pieces should be candid and realistic with a focus on kids and families’ experiences. Interview subject should address interviewer off-camera.

Examples:

 

Fundraising

Examples:

Promotional

Examples:

Audio Slide Show

Examples:

Animation

Examples: