Guidelines for T-shirts and Other Apparel

Any art, illustration and/or text placed on T-shirts or other apparel representing the Seattle Children’s brand, must be developed in compliance with the Seattle Children’s Brand Guidelines. Any design/text, other than logos, must be approved by Brand and Production. All designs must be based on the established color palette, decorative patterns, signature “chiclet” shape and typeface of the Seattle Children’s brand. Contact Karen Plut ( for approval. Additional direction and requirements on branding and usage guidelines appear below.


Design Space for T-shirts

Your design should fit within the designated zone of the apparel: 3/4 of the front and/or back of an adult or child’s shirt.



Apparel Selection

Approved designs can be applied to a variety of apparel materials, cuts and colors. Different apparel styles, such as crew neck shirts, V-necks, short/long-sleeved and women’s-cut shirts may be used. Best efforts should be made to select apparel in colors that best approximate our approved brand colors. White T-shirts are also a good option.


Color Palette

While the entire Seattle Children’s color palette is available for use, these colors are preferred as they help identify Seattle Children’s at a glance: Pantone 158 Orange, Pantone 314 Blue, Pantone 382 Bright Green, Pantone 540 Dark Blue, Pantone Cool Gray 11.


Logo Usage

The Seattle Children’s logo MUST be on the front of all T-shirts produced for the Seattle Children’s brand – OR, on long-sleeved shirts, printed down one sleeve. Different versions of the logo may be used according to the layout and color of the design. The preferred logo for use is the horizontal full-color version.

Preferred Logo for T-shirts




Preferred Logo for Fleece (fuzzy fabrics) and Other Outerwear


The preferred logo for fleece and outerwear with a nap (fuzzy fabric)  is the vertical design with a couple of modifications.








This logo is designed to show up on dark fabrics, because that is generally what departments want to purchase. If your department wants lighter colors, we can work with that as well.

Notice the dotted line is missing. This is done because the small dots do not embroider well on the fuzzy fabric.

NOTE: Vendors have been instructed that the dots can ONLY be removed for this purpose, and a reminder that ANY variation to the standard Seattle Children’s logo MUST be approved by Brand and Production (

Also note that this style of logo is not available through the usual logo lockup tool. Please ask for your department logo to be created before ordering, or refer your vendor to (


Logo Placement

The logo must always appear on the front of a Seattle Children’s sanctioned garment.

The preferred placement of the logo for short-sleeved T-shirts is the upper-left chest, with a minimum usage size of 4″ wide. On long-sleeved shirts, the logo may instead appear down one sleeve.


On a T-shirt, the logo may also appear acting as primary artwork.  A large logo (vertical or horizontal) may be centered on the front or the back of a shirt. However, placing a large logo on the back DOES NOT negate the need to also have the logo on the front of the shirt, center large or on the chest.



The brand typeface, Gotham, must be used for any typography on the apparel. Text set flush-left aligned is preferred. Centered text is acceptable.


Important: T-shirt backs are reserved for text or logo only. Any exceptions must be approved by Brand and Production in advance.



Any illustrations (i.e. anything other than text or logos) that are used on apparel must be commissioned for Seattle Children’s for use on a specific project or event, and must be approved by Brand and Production (Karen Plut 206-987-7072, before production.

The art must remain within the designated zone of the apparel: 3/4 of the front and/or back (if approved in advance)  of an adult or child’s shirt.



Illustrations Misuse

When designing apparel for the Seattle Children’s brand, all guidelines and standards must be upheld for public-facing apparel. When selecting, commissioning and using illustrations, patterns and designs, the following should be avoided. Do not produce T-shirts at home. All apparel must be professionally produced. Brand and Production can guide you toward some reliable, reasonably-priced vendors.