What makes writing for the web different?

When you write for the web, the basic principles of good writing apply. That said, there are some fundamental differences between print and online communications:

  • On the web, people scan rather than read.
  • If someone is scanning what you’ve written, odds are they found it via a search engine like Google or Bing. So, you need to make sure your content is findable by those search engines.
  • People go to websites with a goal in mind. They want to get a question answered, complete a task, or engage in a conversation through social media. If your content doesn’t help them do something that matters to them, it isn’t much use.

To make content more useful, you need to:

Questions or suggestions about this material? Contact Elizabeth Austen.