When we talk about optimizing content for mobile, we’re talking about how to write and layout content in a way that increases reader comprehension on small screens.
According to user-experience research cited in the book Mobile Usability, reading on small screens, such as mobile devices, makes it 108 percent harder to understand information.
We see less information at one time on smaller screens, which provides less context and reduces comprehension.
A standard mobile screen fits approximately 100 words, forcing us to rely on memory when trying to understand anything that’s not fully explained within the viewable space. The limited space also forces us to move around the page by scrolling or pinching and zooming to refer to other parts of the content instead of simply glancing at the text.
An added benefit of embracing a mobile-first mindset when creating online content is that optimizing for mobile usually improves desktop user experience as well.
Use these guidelines to optimize your seattlechildrens.org content for mobile.
- Prioritize content on the page
- Be direct and concise in writing
- Make text easy to read and scan
- Optimize images and video
Questions about optimizing your content for mobile? Contact firstname.lastname@example.org.