Even if you prioritize your content and make it easy to find, if a person can’t understand or quickly identify what they need on a page, you will lose them.

In addition to general rules of how to make it easy to read when writing for the web, here are some tips on how to format your text so it is easier to scan and a simple test you can use for assessing reading comprehension.

Formatting Tips for Easier to Scan Content

  • Use bullet points to make information more scanable. If you’re providing step-by-step instructions or something like a top ten list, use number bullet points. If it’s a general list of information, use regular bullet points.
  • Use headers to break up pages into more digestible sections, and structure your content for easier scanability. Headers also help with better search results because search engines will give more weight to the keywords within them. We have a range of available header styles.
  • Use expandable accordions to condense longer pages and make them more scanable. However, a best practice to follow when using expandable accordions is to make the click for information worth the effort. You might frustrate someone if an accordion only contains a few sentences when expanded, or if they need to open the majority of accordions on a page to have their questions answered.


Questions about optimizing your content for mobile? Contact ehealth@seattlechildrens.org.