A tagline is a short statement or set of words that describes and communicates our vision and brand. Our tagline consists of three simple words: Hope. Care. Cure.™ These words are easy to say, but being able to provide the things they mean to them is extraordinary-and Seattle Children’s, in all its functions, is just that. The tagline was developed through research, focus groups throughout the WAMI region, employees, the community, families and management.

Download all tagline files

Tagline: Acceptable usage

The Hope. Care. Cure.™ tagline should be used only as a visual element and not in body copy. On all materials, it is provided as a stand-alone file, which should not be used in close proximity to the logo – unless the communication is INTERNAL ONLY – in which case it may be used to replace the Hospital Research Foundation line of the logo.

It is provided in small- and large-size options, which are both available in black and reverse-to-white.


Tagline: Unacceptable Use

  • Do not place the tagline near the logo or in body copy, unless the communication is strictly for INTERNAL organizational use (see below).
  • Do not try to re-create the tagline or alter it in any way.