A tagline is a short statement or set of words that describes and communicates our vision and brand. Our tagline consists of three simple words: Hope. Care. Cure.™ These words are easy to say, but being able to provide the things they mean to them is extraordinary-and Seattle Children’s, in all its functions, is just that. The tagline was developed through research, focus groups throughout the WAMI region, employees, the community, families and management.
Tagline: Acceptable usage
The Hope. Care. Cure.™ tagline should be used only as a visual element and not in body copy. On all materials, it is provided as a stand-alone file, which should not be used in close proximity to the logo – unless the communication is INTERNAL ONLY – in which case it may be used to replace the Hospital Research Foundation line of the logo.
It is provided in small- and large-size options, which are both available in black and reverse-to-white.
Tagline: Unacceptable Use
- Do not place the tagline near the logo or in body copy, unless the communication is strictly for INTERNAL organizational use (see below).
- Do not try to re-create the tagline or alter it in any way.
