Seattle Children’s has three primary colors: blue, orange and gray. For a bright, open feel, focus on the primary color palette + tints.

An easy formula that can be used is:

  • Blue or bold gray for headlines
  • Dark gray for body copy
  • Orange for accent or call to action.

Remember that white is also a primary color and helps give both print and digitial publications the bright, open feel that defines our visual brand.

Download the 2020 Brand Refresh Color Guidelines


Secondary color palette

These can be used in charts or illustrations when additional colors are necessary, but always favor the use of the primary color palette and tints first. Secondary colors are not to account for more than 20% of the color on a page.


Full Color Guidelines