Sign-off Components

The sign-off, or closing, at the end of printed material, contains important information about Seattle Children’s. Consistent usage reinforces the Seattle Children’s brand and makes it easy for users to find this information. The sign-off is made up of 3 mandatory and 2 optional components that appear on all printed collateral.

Mandatory components

  1. Seattle Children’s Logo
  2. Web Address*
    Identify as follows:
    www.seattlechildrens.org
  3. Copyright Statement*
    Use one line if space permits:
    © 2015 Seattle Children’s, Seattle, Washington. All rights reserved.

Optional components

  1. Address and Phone Number*
    4800 Sand Point Way NE
    Seattle, Washington 98105-0371
    206-987-2000 (V)
  2. Form Number and Date*
    Identify as follows:
    PI-397 Pub. 03/03 Rev. 1/15 or 10/15

*Use Gotham for these items.

Desktop Publishing (Seattle Children’s Staff)

Sign-off and Word Templates

The sign-off has been built into the Children’s patient information, patient education and community education templates.

You can use the templates to format your brochures or flyers into the approved layouts. If you need to modify the sign-off content, (year of copyright, form number and date) you can do so by editing the document footer.

Professional Publishing (Designers)

Creating a Sign-off

There are two versions of the sign-off. The small version is preferred on collateral that is smaller than 8 1/2″ x 11″. The large version is preferred on collateral 8 1/2″ x 11″ or larger, or when the design and space permits. If you need assistance, contact Karen Plut, marketing coordinator, at 206-987-7072.

Small Version

Standard Placement and Alignment

Place baseline of copyright line and form number 1/4″ up from the bottom edge of the back panel of the brochure and no less than 1/4″ in from the side — centered, flush left or flush right as dictated by design.

Logo
  • 2.5″ logo width
  • Position: 1/8″ up from first line of mailstop, address and phone number
Point Size and Leading
  • Mailstop, address and phone number: 6.5/8pt
  • Web address—————————–7db3293940420
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