Seattle Children’s Voice and Tone

The voice of Seattle Children’s is confident but not boastful, knowledgeable but not arrogant. Our warmth and commitment should always come through. Depending on the audience and subject, our tone can be serious or playful. The science of medicine should balance the compassion and humanity inherent in everything we do.

Compassionate. Knowledgeable. Friendly.

Direct. Caring. Sincere.