Department Logo Treatment
When we deliver care or otherwise add value to a third party, members are co-branded. If we lead the partnership, then our logo has dominant position; if we are not the lead, please negotiate with other partners. A “lock-up” refers to the linking of two or more graphic elements in specific relationship to one another. Once the relative size and spacing of the elements are set according to formula, they are considered “locked” and are positioned as a single unit. Below is the departmental lock-up tool you can download to help you lock-up your department’s name.
Department logo lock-up (horizontal)
Group logo lock-up (horizontal)
Regional Clinic logo lock-up (vertical)
Seattle Children’s Research Institute logo suite
Download the Seattle Children’s Research Institute logo lock-up that best fits your needs. Download .PNG for office documents or online project. Download .EPS for project slated for professional printing. Download .ZIP for the full logo lock-up suite.
Odessa Brown Children’s Clinic logo suite
Download the Odessa Brown Children’s Clinic logo lock-up that best fits your needs. Download .PNG for office documents or online project. Download .EPS for project slated for professional printing. Download .ZIP for the full logo lock-up suite.
It is appropriate to combine the Seattle Children’s logo with other logos, keeping clear space equal to the height of the “S” in Seattle around all four sides of the logo. When working with third parties, if we lead the partnership our logo has dominant position. When another association is the lead, their logo comes first.
Benefiting Logo Treatment
The benefiting logo is specifically for use when an external organization raises funds on behalf of Seattle Children’s. The benefiting logo is available in both a horizontal and a stacked, or vertical, orientation and can be used independently or in a lock-up with the external organization’s logo (or typographic treatment of its name) as described below. While the benefiting lock-up is generally preferred, there are cases where the independent benefiting logo may be more appropriate.
The benefiting lock-up
When the benefiting logo and the external organization’s logo are used in close proximity to one another, the benefiting lock-up is preferred.
The lockup file includes a dotted-line separator between the two logos, with clear space on either side of the dotted line equal to the height of the “S” in the Seattle Children’s logotype.
The independent benefiting logo
The independent benefiting logo may be used when there is a clear separation between Seattle Children’s logo and the external organization’s logo; or when no other logo is present.
If you have questions about any of these logo lock-up tools please email firstname.lastname@example.org