Our Logo

Seattle Children’s is a master brand and has a single logo, emphasizing our brand and our promise to help every child live the healthiest and most fulfilling life possible. Having one brand and one logo signals that we are one team with one mission and one vision. The clinical care we provide and the cures we discover through research are supported by our generous community. None of these three core functions could exist alone and all have an equal impact on the health of the children we serve. Therefore, the words Hospital, Research and Foundation are an integral part of the Seattle Children’s logo when speaking to an audience outside of the organization. Internally, the Hospital, Research, Foundation line can be dropped and the whales used alone.

Because Seattle Children’s is a master brand, with one logo, there are no sub-brands and no other logos are to be developed or used.

In rare cases, exceptions may be considered when there are extenuating circumstances such as legal partnerships, but all exceptions must be approved by Marketing and Communications at marcommrequests@seattlechildrens.org.

 

Determine Which Logo File You Need and Download

Full-Color Logos

Baby whale = Pantone 158; Parent whale = Pantone 314; Type = Pantone Cool Gray 11

This option may be used on an uncluttered background with a value lighter than 15% black.

Horizontal Full-Color

Width after placement must be no less than 19/16 inches or 225 pixels.

Download .PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.

 

Vertical Full-Color

Width after placement must be no less than 1 inch, or 144 pixels.

Download .PNG for office documents or online projects.
Download .EPS for projects slated for professional printing.

 


Full-Color Logos for Dark Backgrounds

Baby whale = Pantone 158; Parent whale = Pantone 314; Type = White

This option may be used on uncluttered backgrounds with a value darker than 50%.

(Downloaded artwork does not have a background.)

 

Horizontal for Dark Backgrounds

Width after placement must be no less than 19/16 inches or 225 pixels

scLOGO_lgH_3col_with dark bkgd.

Download Horizontal.PNG for office documents or online projects.

Download Horizontal.EPS for projects slated for professional printing.

 

Vertical for Dark Backgrounds

Width after placement must be no less than 1 inch, or 144 pixels.

scLOGO_lgV_for dark background

Download Vertical.PNG for office documents or online projects.

Download Vertical.EPS  for projects slated for professional printing.

 

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One-Color Outline Logos

The “black” artwork here can be used in any Seattle Children’s palette color, as long as there is a strong contrast between logo and background.

This option may be used with white or any Seattle Children’s palette color as a background, as long as it offers good visual contrast. Preference is for a solid background.

 

Horizontal One-Color Outline

Width after placement must be no less than 19/16 inches, or 225 pixels.

Download .PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.

 

Vertical One-Color Outline

Width after placement must be no less than 1 inch, or 144 pixels.

Download .PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.


Outline Reverse-to-White Logos

All elements reverse to white. This option may be used on uncluttered backgrounds with a value darker than 30% black. Preference is for a solid background of black or other color from the Seattle Children’s color palette.

 

Horizontal Reverse-to-White Logo

Width after placement must be no less than 19/16 inches, or 225 pixels.

Download .PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.

 

Vertical Reverse-to-White Logo

Width after placement must be no less than 1 inch, or 144 pixels.

Download .PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.


Solid One-Color Logos

Both whales and type – 100%

This option may be used in any Seattle Children’s palette color, black or white

 

Horizontal Solid One-Color Logo

Width after placement must be no less than 19/16 inches, or 225 pixels.

Download. PNG for office documents or online projects.

Download .EPS for projects slated for professional printing.

 

Vertical One-Color

Width after placement must be no less than 1 inch, or 144 pixels.

Download .PNG for office documents or online

Download .EPS for projects slated for professional printing.

 


Logo Clear Area

A minimum amount of space should be left clear between the brand logo and all other graphic elements so that the impact of the logo is not diminished. The height of the logotype’s capital letters determines the minimum clear space around the logo, as shown in the diagrams below.

 


Incorrect Logo Usage

Incorrect Logo Usage