Over the years, Marketing and Communications has developed a preferred style for the punctuation and use of many titles and terms used throughout Seattle Children’s. In conjunction with our preferred style, we use the Associated Press style, which is considered the authoritative word for journalists on the rules of grammar, punctuation and usage. For medical references, we use Stedman’s Medical Dictionary for spelling of all diseases, disorders, syndromes, etc.

The Associated Press Stylebook can be purchased at major bookstores or ordered through the Associated Press, AP News features, 50 Rockefeller Plaza, New York, NY 10020; it is also available as an online resource. Visit the Associated Press Stylebook.

Below is an alphabetical listing of style guidelines as they are applied when writing about Children’s.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 3 names in this directory beginning with the letter U.

One word, no hyphen, lowercase.

URLs in online text

For online links, use descriptive words rather than a URL for the link text whenever possible (this text is also known as anchor text). If the URL needs to be written out, do not include https:// or www. Follow these best practices for creating links.

To learn more, visit the CDC’s website.
Incorrect: To learn more, visit the CDC’s website (cdc.gov).

Do not include the punctuation in a link at the end of a sentence.

If you’re looking for a job you can search for jobs online.
(Period should not be underlined.)
Incorrect: If you’re looking for a job you can search for jobs online at www.xxxxxxxxx.com.

Do not use “click here” for a link.

Correct: Learn more about Seattle Children's.
Incorrect: Click here to learn more about Seattle Children's.

URLs in printed text

Do not underline a URL. It is no longer necessary to include https:// or www. at the beginning of a URL.

Learn more about our training courses at training.org.
Incorrect: Learn more about our training courses at www.training.org.