Over the years, Marketing and Communications has developed a preferred style for the punctuation and use of many titles and terms used throughout Seattle Children’s. In conjunction with our preferred style, we use the Associated Press style, which is considered the authoritative word for journalists on the rules of grammar, punctuation and usage. For medical references, we use Stedman’s Medical Dictionary for spelling of all diseases, disorders, syndromes, etc.

The Associated Press Stylebook can be purchased at major bookstores or ordered through the Associated Press, AP News features, 50 Rockefeller Plaza, New York, NY 10020; it is also available as an online resource. Visit the Associated Press Stylebook.

Below is an alphabetical listing of style guidelines as they are applied when writing about Children’s.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 3 names in this directory beginning with the letter I.
I-131-MIBG therapy

I-131-MIBG therapy is a type of radiation therapy used to treat cancers like neuroblastoma and some tumors of the adrenal glands.


Use periods and no space when an individual uses initials instead of a first name.

Example: H.L. Mencken

Its vs It's

It’s not my fault.
Its teeth were the size of my hand.
Incorrect: Its a beautiful day for a picnic. Incorrect: It’s tiny wings were very fragile.