Over the years, Marketing and Communications has developed a preferred style for the punctuation and use of many titles and terms used throughout Seattle Children’s. In conjunction with our preferred style, we use the Associated Press style, which is considered the authoritative word for journalists on the rules of grammar, punctuation and usage. For medical references, we use Stedman’s Medical Dictionary for spelling of all diseases, disorders, syndromes, etc.
The Associated Press Stylebook can be purchased at major bookstores or ordered through the Associated Press, AP News features, 50 Rockefeller Plaza, New York, NY 10020; it is also available as an online resource. Visit the Associated Press Stylebook.
Below is an alphabetical listing of style guidelines as they are applied when writing about Children’s.
The abbreviation e.g. is Latin for “exempli gratia” meaning “for example.” The abbreviation i.e. stands for the Latin “id est,” meaning “that is to say.” Use e.g. to specify a few examples of something. Use i.e. to further clarify something.
We like vegetables – e.g., broccoli, green beans and cauliflower.
We like all vegetables – i.e., we’re healthy eaters.
"Email" is capitalized only when it begins a sentence. In online text, email addresses should be contained within a natural language link rather than written out.
In print, do not underline email addresses. It is also necessary to write out the email address.