Brand Vocabulary

Brand Position

The future of pediatric healthcare

Brand Personality

Compassionate expert

Tagline

Hope. Care. Cure.™

Brand Story

By combining clinical expertise, research and innovative therapies with a commitment to
philanthropy, advocacy and education, Seattle Children’s defines the highest standards for
prevention, care and cures, bringing the hope and promise of tomorrow’s medical advances to the children we serve today.

Brand Attributes

Seattle Children’s is:
Progressive
Compassionate
Collaborative
Expert
Philanthropic
Open-minded
Welcoming
Pediatric Focused (birth to 21)