Fonts and Typography



Gotham Book should be used for most copy paragraphs. When increased legibility is required, the more pronounced Gotham Medium can be used. Gotham Light can be used with large amounts of heavy copy.

Campaign Tagline

Logo Tagline

The logo tagline should always be with the logo. “The Campaign For Seattle Children’s” should never be removed. You can use the word “YES” alone, but it also needs to accompany the full logo in the ad, design piece or event communications.