Giving existing materials the campaign look and feel:
- Review the design and language in the campaign case statement; use this as a guiding document for your own piece.
- Employ a limited color palette (orange, blue, gray, white).
- Reverse out a bold YES over photos — use sparingly, and only if the photo content offers enough contrast.
- Use a solid orange line above and below callout quotes and statistics, rather than a dotted line.
Examples of printed pieces as they were originally designed: