Giving existing materials the campaign look and feel:

  • Review the design and language in the campaign case statement; use this as a guiding document for your own piece.
  • Employ a limited color palette (orange, blue, gray, white).
  • Reverse out a bold YES over photos — use sparingly, and only if the photo content offers enough contrast.
  • Use a solid orange line above and below callout quotes and statistics, rather than a dotted line.

Examples of printed pieces as they were originally designed:

 

 

…And after being given a campaign look and feel: