About the Campaign

It Starts With Yes: The Campaign for Seattle Children’s is a bold initiative — $1 billion bold — to partner with our community and deliver on our shared vision to transform children’s health for generations to come.

A campaign is an opportunity to share our strategic priorities with the public and ask for their support. The quiet phase of It Starts With Yes began in 2010 — and by the time the campaign entered the public phase in 2017, we had raised 60% of our goal. With the partnership of our community, we hope to achieve the entire $1 billion by 2021.


About This Style Guide

This guide is for people inside and outside of Seattle Children’s who need to share information about the campaign in order to raise funds, host events or show support in other ways. Use the table of contents at the right to find the topic you need and refer to the campaign section of our website for more campaign updates.

This campaign style guide complements the larger Seattle Children’s brand and should be used to clarify the specific topic of the campaign. For all non-campaign questions, refer back to Seattle Children’s brand guidelines.

Please contact us at yescampaign@seattlechildrens.org if you have questions after reviewing these guidelines.