One Logo

Seattle Children’s is a master brand and has a single logo, emphasizing our brand and our promise to help every child live the healthiest and most fulfilling life possible. Having one brand and one logo signals that we are one team with one mission and one vision. The clinical care we provide and the cures we discover through research are supported by our generous community. None of these three core functions could exist alone and all have equalimpact on the health of the children we serve. Therefore, the words Hospital, Research and Foundation must be left in place as an integral part of the Seattle Children’s logo.

Because Seattle Children’s is a master brand, with one logo, there are no sub-brands and no other logos are to be developed or used. Groups (departments, centers, individuals, etc.) can add their name by using a specific brand-approved treatment after the logo (http://brandguidelines.seattlechildrens.org/brand-guidelines/partnership-logo-usage/), but may not create their own logo treatments. In rare cases, exceptions may be considered when there are extenuating circumstances such as legal partnerships, but all exceptions must be approved by brand and production manager Kathi Elliott at kathi.elliott@seattlechildrens.org.

 

Determine Which Logo File You Need

Start here, with the logo option preferred in most cases: Full-Color; Horizontal; Large.

This logo is likely the best choice for you. Just make sure:

  • Full color will be available to you
  • The logo measures at least 3-18 inches wide after being placed in your document
  • The horizontal layout fits well within your design
Download .PNG
for office documents
or online projects.
Download .EPS
for projects slated for
professional printing.
If your project is not as described above, please consult the table below.

Answer the questions in these 3 steps, then click “view file” to jump to a downloadable logo file.

Seattle Children's logo chart

Download Individual Logo Files

Full-Color Logos

Baby whale = Pantone 158; Parent whale = Pantone 314; Type = Pantone Cool Gray 11
This option may be used on uncluttered backgrounds with a value lighter than 15% black.

Full-Color; horizontal; large.

Width after placement must be greater than 318 inches, or 450 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Full-Color; horizontal; small.

Width after placement must be between 1916 and 318 inches,
or between 225 and 450 pixels.

Download .PNG
for office documents or online projects.
Download .EPS

for projects slated for professional printing.

Full-Color; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Full-Color; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Full-Color Logos for Dark Backgrounds

Baby whale = Pantone 158; Parent whale = Pantone 314; Type = White .This option may be used on uncluttered backgrounds with a value darker than 50%. (Downloadable artwork does not have a background.)

 

scLOGO_lgV_for dark background

Download Vertical.PNG for office documents or online projects.

Download Vertical.EPS  for projects slated for professional printing.

 

scLOGO_lgH_3col_with dark bkgd.

Download Horizontal.EPS for projects slated for professional printing.

Download Horizontal.PNG for office documents or online projects.

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One Color Outline Logos

This is the preferred treatment for one-color logos. The “black” artwork here can be used in any Seattle Children’s palette color.

This option may be used with white or any Seattle Children’s palette color as a background, as long as it offers good visual contrast. Preference is for a solid background.

 

One Color Outline; horizontal; large.

 

 

 

Width after  placement must be greater than 318 inches, or 450 pixels.

Download .PNG
for office documents or online projects. Download .EPS
for projects slated for professional printing. May be changed from black to any Seattle Children’s palette color, as long as there is a strong contrast between logo and background.

One Color Outline; horizontal; small.

Width after placement must be between 1916 and 318 inches,
or between 225 and 450 pixels.

Download .PNG
for office documents or online projects. Download .EPS
for projects slated for professional printing. May be changed from black to any Seattle Children’s palette color, as long as there is a strong contrast between logo and background.

One Color Outline; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .PNG
for office documents or online projects. Download .EPS
for projects slated for professional printing. May be changed from black to any Seattle Children’s palette color, as long as there is a strong contrast between logo and background.

One Color Outline; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .PNG
for office documents or online projects. Download .EPS
for projects slated for professional printing. May be changed from black to any Seattle Children’s palette color, as long as there is a strong contrast between logo and background.

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Outline Reverse-to-White Logos

All elements reverse to white. This option may be used on uncluttered backgrounds with a value darker than 30% black. Preference is for a solid background of black or other color from the Seattle Children’s color palette.

Reverse-to-White; horizontal; large.

Width after placement must be greater than 318 inches, or 450 pixels.

Download .PNG
for office documents or online projects.Download .EPS
for projects slated for professional printing.

Reverse-to-White; horizontal; small.

 

Width after placement must be between 1916 and 318 inches,
or between 225 and 450 pixels.

Download .PNG
for office documents or online projects.Download .EPS
for projects slated for professional printing.

Reverse-to-White; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .PNG
for office documents or online projects. 

Download .EPS
for projects slated for professional printing.

Reverse-to-White; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .PNG
for office documents or online projects. 

Download .EPS
for projects slated for professional printing.

Two-Toned Blue Logos

Baby whale = 60% Pantone 314; Parent whale and type = 100% Pantone 314
This option may be used on uncluttered backgrounds with a value lighter than 15% black.

Blue; horizontal; large.

Width after placement must be greater than 318 inches, or 450 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Blue; horizontal; small.

Width after placement must be between 1916 and 318 inches,

or between 225 and 450 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Blue; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Blue; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

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Two-Toned Gray Logos

Baby whale = 60% Pantone Cool Gray 11; Parent whale and type = 100% Pantone Cool Gray 11
This option may be used on uncluttered backgrounds with a value lighter than 15% black.

Gray; horizontal; large.

Width after placement must be greater than 318 inches, or 450 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Gray; horizontal; small.

Width after placement must be between 1916 and 318 inches,
or between 225 and 450 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Gray; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

Gray; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .EPS
for projects slated for professional printing. This color option for use when printing in spot colors, and is not available in other file formats.

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Two-Toned Black Logos

Baby whale = 60% black; Parent whale and type = 100% black
This option may be used on uncluttered backgrounds with a value lighter than 35% black.

Black; horizontal; large.

Width after placement must be greater than 318 inches, or 450 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Black; horizontal; small.

Width after placement must be between 1916 and 318 inches,
or between 225 and 450 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Black; vertical; large.

Width after placement must be greater than 2 inches, or 288 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Black; vertical; small.

Width after placement must be between 1 and 2 inches,
or between 144 and 288 pixels.

Download .PNG
for office documents or online projects.
Download .EPS
for projects slated for professional printing.

Download All Logo Files back to top

For professional designers:
All logo file types and sizes are available
to download as a zipped folder here.
Download All Logo Files

Logo Construction back to top

The Seattle Children’s signature, or commonly known as logo, is the standard identifying mark to be used on all internal and external communications.

The Seattle Children’s logo consists of a symbol, a logotype, and a descriptor. It includes a simple and compelling depiction of two whales, inspired by the traditional artwork of our region. The large and small whales communicate the compassion and trust at the heart of many of our relationships — parent and child; family and community; hospital and supporter; care provider and patient.

The logo is available in two versions: the preferred version is horizontal and the optional version is stacked, or vertical. Both versions are available in various color options, as shown above.  The logo is one unit and you may not separate the whale trademark from the text or make any edits to the standard treatment of the logo lock-up. Any requests for exceptions to this rule must be made in advance and reviewed with Kathi Elliott,  Brand Manager, at kathi.elliott@seattlechildrens.org or 206-987-4983.

Logo Construction

Logo Clear Area back to top

A minimum amount of space should be left clear between the brand logo and all other graphic elements so that the impact of the logo is not diminished. The height of the logotype’s capital letters determines the minimum clear space around the logo, as shown in the diagrams below.

Logo Clear Area

Small Format of the Logo back to top

The logo is provided in two size options, small and large. The size options vary in the drawing details and in the descriptor and registration mark’s size relative to that of the logotype. This results in optimal legibility for the illustration details (the whale eyes, for instance), and to ensure that the descriptor (HOSPITAL . RESEARCH . FOUNDATION) is legible on various applications.

Small-Size Option

Use the small format of the logo for Web and small-sized projects where there is limited space for the logo and for medium-sized projects such as letterhead and flyers. The small-size option in the horizontal format may be used at widths ranging from 1916” to 318“. Files are provided at 318” wide, so they may be placed at sizes ranging from 50% to 100%. The small-size option in the vertical format may be used at widths ranging from 1″ to 2″. Files are provided 2″ wide, so they may be placed at sizes ranging from 50% to 100%.

Small Size Logo Specs

Small Format of the Logo

Large Format of the Logo back to top

Large-Size Option

The horizontal large format may be used at widths of 318” and up. At this minimum size, the logo measures 212“. Files are provided 614” wide, so they may be placed at sizes ranging upward from 50%. There is no maximum size for the large format of the logo, but note that pixel files (.jpg, .png, and .tif formats) are 300 dpi and generally should not be enlarged; for enlargements, vector files (.eps and .ai formats) are recommended. The large-size option in the vertical format may be used at widths ranging upward from 2″. Files are provided 4″ wide, so they may be placed at sizes ranging upward from 50%.

Large Size Logo Specs

Large Format of the Logo

Incorrect Logo Usage back to top

Logotype Misuse

The elements of the Seattle Children’s logo are arranged in a fixed relationship and may not be altered in any way.

Incorrect Logo Usage